As the Marketing Manager, you will act as the on-ground brand lead for Earth Jumeirah Beach, helping shape how the property is seen, experienced, talked about, and remembered.

You will be responsible for building awareness, driving footfall, and growing community engagement through creative marketing initiatives, partnerships, activations, content, and cultural programming that reflect the Earth Hotels identity.

This is a highly hands-on role for someone who understands hospitality, lifestyle culture, and modern community-driven marketing. You should be equally comfortable planning a campaign, hosting a creator dinner, coordinating a shoot, building a local partnership, or bringing an activation to life on property.

What on Earth Will You Do?

• Act as the on-ground marketing and brand representative for Earth Hotels Jumeirah, bringing the brand to life through experiences, partnerships, and community engagement.

• Build awareness and position the hotel as a neighbourhood destination for wellness, creativity, culture, entrepreneurship, movement, and lifestyle.

• Develop and maintain relationships with local communities, businesses, creatives, entrepreneurs, and cultural stakeholders to build a strong and engaged Earth Hotels community.

• Identify opportunities to increase footfall, guest engagement, and repeat visitation across the hotel’s spaces and experiences.

• Work closely with the wider Brand & Marketing team to ensure all on-ground marketing activity aligns with Earth Hotels’ positioning, identity, and business objectives.

• Own the development and execution of the hotel’s year-round programming calendar, creating a consistent mix of events, activations, workshops, pop-ups, and community experiences.

• Develop original programming concepts that reflect the Earth Hotels identity and bring together communities across wellness, art, music, food, culture, creativity, and entrepreneurship.

• Plan and deliver recurring events and signature experiences that give guests and the local community reasons to visit and return.

• Identify opportunities to activate different spaces within the hotel, including BARE Brasserie, The Fold, wellness, gym, pool, co-working spaces, Sticky Lobby, and the concept store.

• Lead the end-to-end planning and execution of events, including concept development, budgeting, timelines, supplier management, logistics, guest experience, and post-event evaluation.

• Work closely with F&B, wellness, operations, and other hotel teams to ensure programming is commercially relevant, operationally feasible, and executed to a high standard.

• Coordinate all event-related requirements, including invitations, guest lists, branded collateral, signage, gifting, production, and on-property branding.

• Continuously identify new programming opportunities based on guest interests, local cultural moments, seasonal trends, and community feedback.

• Lead the identification, development, and execution of strategic partnerships and brand collaborations that align with Earth Hotels’ positioning and target communities.

• Build relationships with wellness, fitness, fashion, art, music, coffee, food, design, entrepreneurial, and lifestyle brands to create meaningful collaborations and shared experiences.

• Proactively source, pitch, and negotiate partnership opportunities, including pop-ups, brand takeovers, product collaborations, workshops, events, and co-branded experiences.

• Develop partnership proposals and activation concepts that create mutual value for Earth Hotels and its partners.

• Manage partnerships from initial outreach and negotiation through to planning, execution, deliverables, and post-activation evaluation.

• Identify opportunities for long-term partnerships and recurring collaborations that strengthen the hotel’s community presence and commercial performance.

• Work closely with the wider marketing team to maximise partnership visibility through PR, social media, digital campaigns, and content creation.

• Work closely with outlet managers and operational teams to develop marketing initiatives, partnerships, and programming that support commercial objectives across the property.

• Identify opportunities to drive footfall, restaurant covers, wellness and gym memberships, retail sales, and overall guest spending through relevant activations and collaborations.

• Develop outlet-specific events and experiences that introduce new audiences to the hotel’s F&B, wellness, lifestyle, and retail offerings.

• Support key commercial moments, including new menu launches, seasonal offerings, special occasions, and new product or service introductions.

• Identify cross-promotional opportunities between the hotel’s outlets and external partners to encourage guests to experience more of Earth Hotels.

• Support the planning and on-ground execution of hotel launches, brand campaigns, key announcements, and seasonal marketing initiatives.

• Lead the operational coordination of launch events, media experiences, creator gatherings, partnership activations, and hosted community events.

• Work with the Social Media team to identify content opportunities around events, partnerships, and guest experiences, ensuring key moments are captured and amplified.

• Coordinate with PR, creative agencies, suppliers, and internal stakeholders to ensure consistent and high-quality execution of campaigns and brand experiences.

• Ensure all on-property activations, collateral, and guest touchpoints reflect Earth Hotels’ visual identity, tone of voice, and brand standards.

• Own and manage budgets for events, programming, activations, and partnerships, ensuring effective allocation of resources and commercial value.

• Track the performance of events and collaborations against agreed objectives, including attendance, footfall, engagement, revenue contribution, and return on investment.

• Maintain an organised calendar and tracker of upcoming events, partnerships, budgets, deliverables, and key milestones.

• Prepare regular reports on programming performance, partnership outcomes, community growth, and commercial impact.

• Monitor local market trends, competitor programming, cultural movements, and guest feedback to identify new opportunities.

• Use insights and performance data to refine the programming calendar, strengthen partnerships, and improve future experiences.